Who is CeA?
Conservación en Acción (CeA) is a private organization, established as a non-profit civil association under Mexican law on January 15, 2003. In January 2003, it requested authorization from the local legal administration of the southern Federal District to receive tax-deductible donations, which was granted definitively through official letter No. 325-SAT-09-III-I-41847 dated August 24, 2003, and which remains valid according to the publication of January 18, 2024 in the Official Gazette of the Federation.
Its main activities include the conservation and management of wild flora and fauna, terrestrial or aquatic, within the national territory; the promotion among the population on the prevention and control of water, air and soil pollution; the protection of the environment and the preservation and restoration of the ecological balance within protected natural areas; as well as the carrying out of environmental education activities.
The strategy used by Conservation in Action is to work directly with communities to change their perspective on resource use. The goal is for communities to see the ecosystem as a sustainable resource that will provide them with long-term economic benefits and to commit to its conservation.
Conservación en Acción AC operates in coordination with various institutions to carry out its programs, both academic and research, as well as productive projects for the sustainable use of biodiversity for the benefit of the populations that inhabit ecologically important areas.
Meet the team
The Conservation in Action team is made up of people committed to protecting biodiversity and the well-being of the ecosystems of the Baja California Peninsula. We integrate scientific knowledge, community work, and a deep dedication to wildlife conservation. From fieldwork to environmental education, we collaborate closely with communities, institutions, and partners to promote real and sustainable solutions that ensure a future for endangered species and the territories they inhabit.
Co-Director
Aidée Sánchez
During this time, I have achieved goals and realized dreams through various objectives focused on improving and strengthening the conservation of the Peninsular Pronghorn and its habitat. With over a decade of experience, I lead the environmental education program, coordinate the Peninsular Pronghorn Museum (MUBE), and manage resources, in addition to serving as a bilingual liaison with zoos and conservation organizations in the U.S. In this project, I collaborate as Technical Coordinator. My goal is to continue contributing my experience, skills, and knowledge to achieve objectives focused on species conservation and community awareness, responding efficiently and positively to any challenges that may arise.
CEO and Founder PRBP
Victor G. Sanchez
Wildlife Conservation Specialist with over 46 years of experience in natural resource conservation. A pioneer in the recovery of the peninsular pronghorn, I have dedicated my professional life to protecting this endangered species and managing protected natural areas in Mexico. I served as Director of various protected natural areas within CONANP (National Commission of Natural Protected Areas). My experience and vision have been fundamental in developing conservation initiatives, promoting responsible ecosystem management, and advancing programs for the recovery of endangered species, always taking into account the development of local communities.
Director of operations
Martin Gutierrez
Throughout my career, I have trained and supervised teams, organized aerial surveys and ground monitoring, and participated in the logistics, planning, and operations for pronghorn management, as well as the monitoring of other species such as the desert fox and the golden eagle. My work includes the strategic placement of camera traps and route planning using GPS, in addition to managing the maintenance of monitoring stations and vehicles. Beyond my technical duties, I am a passionate wildlife photographer, a skill I have honed working in the Baja California desert. My close proximity to iconic species like the pronghorn, the golden eagle, and other desert wildlife has allowed me to develop a knack for capturing unique moments.